Voyeurism
-Lots of women in feminine dresses
Genre Characteristics
-All women singers
-Sharing lines
-Dream-like
-Natural surrounding
Visuals and Music
-Shots fit the music well
-Slow pace of cuts to match the music
Visuals and Lyrics
-Well timed lip-synching
-Hand movement matches the 'flame' lyric
Intertextuality
-Similar to Atomic Kitten and Sugababes album covers
-Similar to the Flora by Gucci advert
Need to sell the artist
-The singers are always central and on screen
-Dresses appear to be luxurious and expensive, suggesting success and wealth
-Nice surroundings complement the singers
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